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عمومی::
دارای خدمات جامع
relative to your customers, your suppliers, your sales-channel partners, and your whole-offer partners.
In this context, HP under Mark Hurd dramatically increased its bargaining power, in large part by squeezing its existing businesses in order to generate returns and stock price appreciation that let it buy up additional businesses, leveraging the increase in bulk purchasing power to get better deals from suppliers, more coverage from sales-channel partners, and a bigger footprint to motivate whole-offer partners.
The first whole-offer teams to arrive at their doorsteps with true end-to-end solutions to their problems will delight them so much they will want to marry them.
The first is to help you focus your whole-offer efforts precisely on the target customer's compelling reason to buy, and the second is to leverage his or her prior business relationships to connect you to the line-of-business executives for budget and project sponsorship.
It harks back to when you were first testing your whole-offer concept for the end-to-end solution, months before you were ready to actually go to market with it.
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